True North

Derek Jagodzinsky, LUXX Ready to Wear

Fabric + digital prints

True North embodies the rich and diverse Native Canadian culture—a culture that emphasizes not only living sustainably, but also living in complete harmony with nature. As an Aboriginal designer I feel I have a responsibility to use my art to reflect upon and generate discussions of critical social issues and cultural phenomena. Fashion is a highly influential medium that is a powerful social tool, an instant language that is used in our everyday lives. By fusing tradition with modernism, I hope to illustrate how the North has developed with the modern world through fashion.

The Best Things in Life are Cree ad

Four Directions ad

Strength of Our Nations ad

Credits: Photography: